Target Audience Profile

Target Audience Profile                                                                   

The reader of 'Sparkle' is aimed at females between the age of 12-18. They are out-going and their personality is cheerful, fun, sociable, mature and kind. They have a good sense of humour and are friendly.

The readership of the magazine believes in keeping in good shape of her body and always having a healthy diet. She goes to the gym during the week to keep her shape the way she wants, she likes to swim and goes on jogs in the morning before she attends school or university. 

Music is an enthusiasm of hers. She listens to music everyday when she is going to school, coming back from school, while studying, and any other time she can fit it in she listens to music. However, depending on what she is doing her music changes such as; when she is studying she listens to calm music like classical to make her concentrate on what she is doing, but she prefers to listen to pop most of the time.  She enjoys listening to bands, and solo artists if they have good music that she will get into. Nevertheless, the older target audience are into going to clubs which play pop music. 


My target audience is aimed at an older age that pop magazines are usually aimed at because at this time everyone at any age likes pop music, therefore I decided to go for an older target audience. Pop is not only targeted at young girls but are targeted at older girls who want to grow up being successful as some female artists such as Cheryl Cole.